Want to Look More Professional Online? Start With These 3 Simple Steps

In a world where first impressions are often digital, keeping your business up to date online doesn’t require a full rebrand or massive ad spend — just consistency and a few smart moves.

Whether you're a growing brand or a local service provider, here are three simple actions you can take this week to stay relevant, professional, and easy to find:

1. Refresh Your LinkedIn Company Page

Think of your LinkedIn Company Page as your digital storefront for partnerships, press, and talent. Check the basics:

• Is your phone number current?

• Does the email listed still work?

• Is the website link accurate?

• Does your call-to-action lead people where you want them to go?

Bonus: Update your company description to reflect what you're currently focused on. A quick rewrite can help potential partners or clients understand exactly what you're about.

2. Update Your Google Business Profile

If you're not showing up on Google Maps or your info is outdated, you’re missing real traffic — both online and in-person.

Make sure your Google Business Profile has:

• Accurate business hours

• Current address and contact info

• Clear service categories

• A few recent photos of your product, space, or team

• Customer reviews (and timely responses)

This is especially important for service-based and local businesses, but even digital-first brands benefit from looking active and well-managed on search.

3. Post Weekly on at Least One Platform

You don’t need to be everywhere — just somewhere consistently. Choose one social media platform where your audience shows up and commit to posting once a week.

It could be:

• A behind-the-scenes photo

• A customer testimonial

• A quick update or insight

• A share from a partner or collaborator

This keeps your business visible, builds trust, and tells potential clients: we’re active, we’re responsive, and we’re here.

Final Thought

You don’t have to do everything to make progress — just start with a few small, intentional updates.

Keeping your online presence fresh is one of the simplest ways to support long-term growth, build credibility, and stay top of mind when opportunity knocks.