Nicole Ann Maxey

Career Experience

• 13+ years of marketing experience.

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• Creates brand design guides, logos, marketing materials, web-banners, posters, social media posts, postcards, rack cards, landing pages, billboards and more.

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• 4 years of experience working remotely with clients globally. 

• Leads, presents, coordinates and executes confidential projects for Business Owners, Non-Profits and Executive Councils.

• Manages creative development from start to finish including copy.

• Collaborates with multiple departments and vendors to create effective content and marketing strategies while independently planning the flow, design, build and launch.

• Introduces focused email marketing solutions to improve the sales of various products and events by targeting birthday, age, gender, past purchases and more.

• Able to connect multiple software platforms to complete a marketing strategy; example:

1. A customer receives an email that directs them to a custom built survey/form.

2. They receive a positive reinforcement for filling out the information.

3. After completing the form, this information is transferred to a ticketing system or database.

4. That customer’s information is organized, recorded and sent to the correct sales funnel.

5. The salesperson is then notified via email that they have a possible lead.

• Establishes, designs and administers database tracking systems to analyze sales, follow-up, ROI, employee performance, referral sources and customer satisfaction.

• Maintains a variety of budgets while cutting unnecessary costs to increase profit margins using Excel or QuickBooks.

• Uses email marketing to utilize landing pages promotions to entice a quick sale or product push.

• Creates email marketing list strategies & A/B split campaigns (subject lines, layout and graphics) to guarantee the best open rate.