Updated: Mar 16
I have been asked this so many times. How often should I post on social media and on my blog? My answer is always - well it depends on...
What are your business goals?
How much time do you have?
Who's your audience?
Can you pay someone to help you?
Part-Time Business or Hobby
Do you have a small part-time business? Do you sell jewelry, makeup, supplements, crafts on Etsy or mugs on Amazon? Is this something you do for a little bit of cash on the side?
If you don't want to be stressed out or don't have time, I suggest posting a blog or social media post when you have something to say.
If your goal is to stay small and earn some cash on the side, this method is fine. If you want to grow, you will need to hire someone.
Full Time Business or Growing Business
If you have a "full time" business and want to compete in the social media world, you will need to hire a professional.
Posting one post a day with a cute quote will no longer cut it.
Companies are now posting multiple times a day. You will need solid blog posts with useful information, videos and creative social media posts. This is a full time job. IF you can't afford a full time employee, hire a contractor or agency like myself.
Contractors and marketing agencies hire employees to crank out your content at a higher quality AND lesser price than you can PLUS we have more experience. We understand ROI or sales funnel which many newbies don't.
If are looking for a bare minimum - you have to post everyday. If you do not have the time or energy to do this, you can:
post when you can
It's not the end of the world if you are not posting everyday - but know others are.
Edify Media Co